PRIVACY POLICY – METSOLA CONSUMER SURVEY

Metsola Lifestyle Oy
Business ID: 2245002-9
Juurakkokuja 4, 01510 Vantaa
Email: gdpr@sgn.fi

Created and updated: 5.6.2026

1. Data Controller

The data controller for personal data collected in connection with this survey is:

Metsola Lifestyle Oy
Business ID 2245002-9
Juurakkokuja 4, 01510 Vantaa
gdpr@sgn.fi

2. Personal data processed in the register

In connection with the survey, we may process the following personal data:

• your answers, opinions, and evaluations provided in the questionnaire
• background information for the survey, such as information related to a child's age, product preferences, or purchasing behavior
• your email address provided in the survey

Additionally, information related to customer relationships and purchasing behavior in Metsola's customer register may be utilized in the analysis of the survey data, provided you are a Metsola customer.

Personal data is primarily obtained during the survey and from Metsola's own customer and business systems.

3. Purposes of personal data processing

Personal data is processed for the purpose of conducting the survey and for developing Metsola's products, collections, patterns, materials, services, and customer experience.

The survey aims to better understand customer needs, preferences, purchasing behavior, and expectations, and to develop Metsola's operations with a customer-centric approach.

The survey data can be analyzed using various research and statistical methods. Information related to Metsola's customer relationships may also be utilized in the analysis to ensure that the research results are as reliable and useful as possible for business development.

The results of the survey are used for, among other things:

• product and collection design
• development of materials, patterns, and sizing
• development of customer experience
• business and assortment planning
• development of market and consumer understanding

If the survey includes a prize draw, contact information will also be used to conduct the draw, contact the winner, and deliver the prize.

4. Legal bases for personal data processing

The legal basis for processing survey data is the legitimate interest of Metsola Lifestyle Oy to develop its products, services, customer experience, and business through customer research.

The legal basis for processing personal data related to a prize draw is the consent provided by the data subject.

5. Recipients of personal data

Survey data is processed only by those Metsola employees or service providers acting on Metsola's behalf who have the right to do so based on their job duties.

Metsola may use external service providers, such as those offering survey and analytics services, to conduct the survey. Such service providers process personal data on behalf of Metsola and in accordance with Metsola's instructions.

6. Protection of personal data

Metsola protects personal data with appropriate technical and organizational data security measures.

Our measures include:

• access rights management
• restriction of personal data processing based on tasks
• secure systems and connections
• staff guidance on personal data processing
• procedures concerning data confidentiality

Survey results are primarily reported as compilations, statistics, and summaries in a way that individual respondents cannot be identified.

7. Retention of personal data

Personal data required for conducting the survey will be retained only as long as necessary to achieve the survey's objectives.

Contact information collected for a prize draw will be deleted within a reasonable time after the draw has ended and prizes have been delivered.

8. Disclosures and international transfers of personal data

Metsola does not sell personal data from consumer surveys or disclose it to third parties for their own marketing purposes.

9. Rights of the data subject

In accordance with current data protection legislation, the data subject has the right to:

• receive information about the processing of their personal data
• access data concerning themselves
• request the rectification of inaccurate or incomplete data
• request the erasure of their personal data in situations permitted by law
• restrict the processing of their personal data in situations permitted by law
• object to processing based on legitimate interest on grounds relating to their particular situation
• withdraw their consent for the prize draw at any time
• to file a complaint with the Data Protection Ombudsman

The exercise of these rights does not affect the lawfulness of processing carried out before the request was made.

10. Contact Information

For questions related to data protection or the processing of personal data, you can contact:

Metsola Lifestyle Oy
Email: gdpr@sgn.fi

If you believe that the processing of your personal data has violated data protection legislation, you have the right to file a complaint with the Office of the Data Protection Ombudsman.